Social Campaign

Mammoth and FX collaborated on the social Social Media, Creative campaign for the highly anticipated, 10 part series, “The People v. O.J. Simpson”.

We revisited the trial of the century with character, quote, and countdown cards, GIFs, and videos that told the story behind the story.

“What was happening off camera was as interesting
—if not more than— what was happening on camera.”

— David Schwimmer as Robert Kardashian